The American Dream Project
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The American Dream Organization Campaign

The average length of employment is the lowest in modern history - 5 years.(3 years in California, a trend setting state.) The past 25 years have seen 54 million layoffs, nearly 4 million jobs offshored, busted pensions and stagnant wages. But we can do something. There are great companies to work for. Companies with less than 5% turnover, companies with generous benefits, rising wages, meaningful work, flex time and inspired leadership. Some of these companies are famous. (FedEx,Starbucks, Wegmans Foods, Patgonia, Costco, Google...) and many are invisible. (Teamwork Athletic Apparel, Elite Service Systems, Human Performance Institute...) The truth is, outstanding organizations,
businesses and non-profits, even school districts and public employers exist in nearly every community.

THERE IS NO REASON TO WORK FOR ANY ORGANIZATION THAT IS NOT AN AMAZINGINGLY GREAT PLACE TO WORK.


The American Dream Organization campaign is a national initiative to identify and build a registry of ideal organizations to work for. Our goal is to change the social contract of the American workplace from increasing exploitation to increasing respect, collaboration and community. We are using the mechanism of the marketplace to do it. The registry will be built from the inside out by employees who nominate and rate their organization according to a set of established American Dream criteria. These companies will be posted on our web site along
with current job opportunities. We believe that over time, the American Dream workplace standards will become the bar companies will have to jump over to attract the most productive and creative employees. Over the next six months a group of leadership interns will be establishing the American Dream criteria by integrating all current data on great workplaces, plus adding the values and desires of the new Gen21 (ages 15-40) workforce. Right now you can take the Who Do You Work For? Survey.

icon Who Do You Work For Survey.pdf (166.06 KB) .

Find out how your work stacks up. Send the survey to others.