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Campaigns - Workplace

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The American Dream Organization Campaign

The average length of employment is the lowest in modern history - 5  years. (3 years in California, a trend setting state.) The past 25  years have seen 54 million layoffs, nearly 4 million jobs offshored,  busted pensions and stagnant wages. But we can do something. There  are great companies to work for. Companies with less than 5% turnover,  companies with generous benefits, rising wages, meaningful work,  flex time and inspired leadership. Some of these companies are famous.  (FedEx, Starbucks, Wegmans Foods, Patgonia, Costco, Google...)  and many are invisible. (Teamwork Athletic Apparel, Elite Service  Systems, Human Performance Institute...) The truth is, outstanding  organizations, businesses and non-profits, even school districts  and public employers exist in nearly every community. THERE IS NO  REASON TO WORK FOR ANY ORGANIZATION THAT IS NOT AN AMAZINGINGLY GREAT PLACE TO WORK.

The American Dream Organization campaign is a national initiative  to identify and build a registry of ideal organizations to work for.  Our goal is to change the social contract of the American workplace  from increasing exploitation to increasing respect, collaboration  and community. We are using the mechanism of the marketplace to do  it. The registry will be built from the inside out by employees who  nominate and rate their organization according to a set of established  American Dream criteria. These companies will be posted on our web  site along with current job opportunities. We believe that over time,  the American Dream workplace standards will become the bar companies  will have to jump over to attract the most productive and creative employees. Over the next six months a group of leadership interns  will be establishing the American Dream criteria by integrating all  current data on great workplaces, plus adding the values and desires  of the new Gen21 (ages 15-40) workforce. Right now you can take the "Who do you work for? Survey. Find out how your work stacks up. Send the  survey to others. We want 10,000 responses as fast as possible as  part of our Survey of America research.