Why Do We Suffer? Part 1

It’s been a rough few days. When I returned home from teaching a class on Corporate Social Responsibility I had a message waiting from my 24 year-old daughter. When I called her she told me that she had been sitting in her car reading in the busy parking lot of a major mall waiting to start work. Suddenly her door was opened and this fierce young man grabbed her hair and pulled her head toward his unzipped pants. She somehow twisted around and pumped her left leg into his stomach. Then like a powerful piston she re-cocked her leg and kicked it with all her power into his lower chest. He gasped and fell back against the car parked next to her. She started screaming the moment he grabbed her hair, but no one in the busy parking garage came to help. As her assailant ran off she called 911. The police arrested him the next day as he lurked in the same mall. My daughter is a sweetheart doing exactly what she was supposed to be doing. She didn’t deserve this. She’s also resilient. She’s okay.

So yesterday I read an editorial by author Michael Novak on his ideas about why a good God would allow so much human suffering. This one question is the core “disconnect” for most people with the Divine. The idea is if God is all-powerful and all loving this world makes no sense. The choice our minds and many agnostic writers give us is that either God is mean or disinterested, in which case we don’t want to know him let alone live with him in an afterlife. OR God just doesn’t exist and spiritual belief is a delusion. But are these our only choices?

Last night I finished a book titled The Scalpel and the Soul by Dr. Allan J. Hamilton. It’s the memoir of a Harvard trained brain surgeon documenting the experiences he’s had that led him to conclude that humans are primarily spiritual beings rather than biological ones. His most unusual chapter documents the case of a woman whose blood flow to her brain was cut off in order to repair an artery. In this delicate operation the patient was clinically dead. No brain waves for 20 minutes. When she was revived she had a clear recollection of the surgeons and nurses and their conversations while she was brain dead. All of this was captured real-time on video, so it’s not just a story. What happened was simply biologically impossible if we believe our brain is what creates consciousness. So, are we more than our biology?…Indeed.

As someone who’s had a heavy dose of years of prolonged suffering I have thought (and read) a lot about this problem of evil and misfortune. And here’s my current thinking. First of all, projecting my motives and worldview on all-powerful God is pretty weak. It’s what psychologists call “projection.” It means to judge another’s behavior by what our motives might be if we did whatever they are doing. This is painfully immature. Without direct discussion and deep insight we can’t know the motives of another person, let alone God. So to accuse him of being mean or even thoughtless because bad things happen to good people is, at a minimum, irrationally presumptuous. We’re just feebly guessing. Concluding that God can’t exist because a good God wouldn’t allow evil is a lot like a 3 year-old concluding that his mother hates him because he can’t eat candy whenever he wants. The 3 year-old doesn’t view the world in the same way his mother does, and one thing we can be sure of is that if God does exist we don’t see reality, purpose, time or suffering in the same way he does. So my conclusion is, I don’t know what God is thinking, but I am pretty sure it is wiser than what I would be thinking if I were in charge of the universe.

This leads me to a bunch of interesting questions…

Check back tomorrow for the interesting questions, and the six conclusions to life’s hard questions that have become self-evident over the years.

To visit American Dream Project’s homepage, click here.

13 comments.

Crisis Creates Opportunity

The 4th of July weekend was amazing. The surf and weather were virtually perfect in San Diego. My brother-in-law, wife, six children, and a couple arriving on a Harley came and went over four days. It was a circus. It made me grateful that my time being daily responsible for young children is long over. The energy requirements are relentless. Mostly we laughed. It helps that my brother-in-law is as mature as a 14-year-old. He has a heart of gold and is a heat-seeking missile locked on fun. Mr. Harley man is from Texas. He recently finished a country CD titled It’s Rough Being Me. He has a voice like warm honey and tells stories like only a motorcycle riding Texan can.

But in times like these our conversation on the porch eventually turned to the price of gas, oil drilling and the economy. Every one of us has our own window on reality. Bits and pieces of things we’ve read or heard woven into our theory of how life should work. It turns out that Mr. Texas works from a pick-up truck, building oil-pipe lines. Yes, his job is secure and his pay is rising. Interestingly, my brother-in-law, Captain Fun, is also in the oil business. Cooking oil turned into Bio-Diesel that is. For 20 years he’s made and sold chemicals used in the restaurant business. It’s a small family business, only a few employees and teenage sons who work in the evening. As gas prices went crazy, he started collecting used cooking oil, refining it in his tilt-up warehouse and using it to run his trucks. Soon his neighborhood small business owners were asking him to brew up some french-fry juice for their trucks. Captain Fun named his new venture Pirate Oil. He’s expanding as fast as he can pour his profits back into more equipment. Amazing.

When the circus left town I reflected on two things. First, it’s true. Crisis is opportunity. Life-as-usual is going through some fundamental economic changes. And we can all shake our fists at the greed and stupidity that has brought us our rising tide of economic swamp water. But a reading of human history is largely the recounting of how human greed and stupidity causes needless suffering. If we are waiting for a messianic politician or a new technology to bail us out of our personal struggles with what decades of poor leadership has created, we will wait forever. Second, human imgenuity is an act of will. We can choose decisively to do something to better our lives, bless others and use this train wreck of our economy to stimulate us to a better life.

My brother-in-law, Pirate Oil—Captain Fun—Circus Ring Master, only has a high school diploma. But he has expert knowledge. He’s spent 20 years becoming an expert at safely mixing chemicals and selling them to small business people. He is also unafraid to try new things. But that’s about it. He has no stash of cash (six kids will do that to you), no safety net. What he does have is what we all need to survive in our new rock ‘n roll world—expert knowledge, developed skills, and the courage to act.

He is a living example of something I constantly teach younger audiences. That the world honors experts. What do you know or what are you willing to deeply learn that can make your ability uniquely valuable? How can you use that today to propel you through this swirling tornado of change? Make your expert ability of value to others and you will always carry your economic security with you. And don’t delay. Waiting for the world to change for the better is never a good personal strategy. After all, it’s better to burn the french-fry oil as fuel than it is to eat the french-fries.

Imagine that.

To visit American Dream Project’s homepage, click here.

3 comments.

The 4th American Revolution

Today we seem almost numb to the steady stream of leadership failures, scandals, and lies. National polls tell us we are losing faith in our primary institutions of government, education, religion, and business to provide leadership. According to social research from DYG, over 85% of the American Public feel uncertain about our future quality of life, of having a robust, growing economy, adequate personal or national security, or maintaining the quality of our environment.

The time of change is indeed upon us. It seems that every 70 years or so, roughly the time of an average person’s life, our system needs to face a moment of truth, a revolution, a re-thinking about what matters most. This has already happened three times in American history. In each case, the revolution was first led by a thoughtful and passionate group of extraordinary citizens.

The first American Revolution started as a result of England’s corrupt “special interests” turning Americans into second-class citizens. The greed of King George and his cronies made taxes, tariffs, and the treatment of colonists unbearable. Men of great courage and intellect decided it was time to stand for something. American Revolutionaries were driven to create a world that was fairer and filled with more opportunity, more dignity, and more compassion. A world where people’s character was more important than their class. Where merit meant more than pedigree.

The second American Revolution extended the ideals of the Declaration to all Americans. It took a Civil War. The Great Depression ignited the third American Revolution creating public policy to promote honesty in our financial markets and access to opportunity that spawned the greatest middle-class in world history.

Today, we are in a full-blown historical crisis. All of us. If we were a basketball team, we’d be starting the fourth quarter losing by 30 points. And yes, I have great hope that we can still pull out a victory. But we must first be realistic. Our game plan is not working. In fact, it’s a disaster. What we are witnessing is a fundamental change in the viability of our economy. Still, politicians, business leaders, and economic experts insist that our current bleeding of foreclosures, tight credit, raging inflation and our disappearing dollar is only a flesh wound. But it’s not. And most of us have a knot in our stomach because we sense something big and bad may be happening. And well we should. For 50 years we’ve frittered away our greatest achievements and most wonderful advantages. Imagine this. In the 1960’s we rebuilt our schools and rose up a generation of engineers and scientists that first got us to the moon and then gave us the computer age. Then we forgot education was a priority. So today 30% of Americans in high school won’t graduate. We have so few engineers we have to rent them b y the planeload. Among developed nations we’ve gone from first to worst in K-12 education in 30 years.

In 1989 the Berlin Wall fell and America proved to the world that our system was the winner. We won the World War. Unthinkable. Amazing. So today, Russia is reasserting its ominous power financed by its massive oil and gas reserves. The western world is held hostage by over-rich oil lords, mad terrorists and raging ambitions of nobody-is-going-to-tell-me-what-to-do communist China. So much for America’s Golden Age of world peace. Meanwhile failed leadership has bankrupted us. We have $13 trillion economy with over $10 trillion of that coming from our own consumption. The only thing we make that the world wants is our weapon systems and big budget action movies. Basically our biggest export is violence.

In five years the percent of our national debt owed to foreign interests has more than doubled from 20% to over 50%. More than ever foreign governments influence our economic policy. We are so financially overdrawn our infrastructure is collapsing. We’ve spent over $700 billion on a war that will not end while our road, bridges, airports, dams, sewer systems and water supplies decay form decades of neglect. But the biggest failure of leadership is promoting a consumer economy driven by easy money and universal debt. The American consumer has no more assets to borrow against and doesn’t earn enough to pay off what’s owed.

All that must change. For decades they’ve promoted the false idea that rising wages is the core cause of inflation. Now we see inflation is primarily caused by economic and social policy that jacks up housing bubbles, medical costs, food prices, and gasoline. I could go on but that’s not really the point. The real point is, are going to do something about it?

It’s time for a new model of leadership. A model that embraces our joint responsibility for the general welfare of all citizens. This leadership is not yet clearly offered in substance by either presidential candidate. We don’t need refried Democratic liberalism because government bureaucracy is a poor and wasteful provider of actual services. We also cannot endure Republican policies that only concentrates more wealth and power that makes corruption inevitable. What’s needed is a revolutionary view of leadership that is consistent with our nation’s first aspirations. It seeks to neither provide handouts and freebies to the poor or subsidies and tax breaks and favor for the rich. What we need are government and business leaders that have the moral vision to pursue policies that elevate and radically improve education for all from preschool through the many phases of adult life. We need to re-enthrone honest competition and end corporate welfare. We must criminalize what has become brazen, if-legal, corruption of our national government by special interests.

Today our government’s own accounting office estimates one third of our $3 trillion national budget is wasted. We don’t need higher taxes. We need smarter spending. We need ethics and honesty. We all know this. Now we must demand it. All we are asking is for a government of leaders seeking the public interest instead of their self-interest. And what’s in the public interest is universal quality education and an uncorrupt playing field. Americans have the ingenuity to create a new future. We just need a government who will provide the conditions for our talent to bloom. This is called Civic Social Responsibility. It’s nothing new. It’s what our country was founded on. Government by the people, for the people.

YOU MAY ALSO BE INTERESTED IN OUR ATTEMPT TO GIVE AMERICANS A VOICE:
AMERICA’S NEW AGENDA

To visit American Dream Project’s homepage, click here.

8 comments.

My Father Was John Wayne

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My father was John Wayne. Not the actor. He was better than the actor. He was the ideal. He was a real cowboy. A rancher who road the range, mended fences, and drove cattle. He also graduated from Cal-Berkeley in 1940. He never wanted to be a cowboy, but we had a family ranch and he was the only son in an Italian family so ranching chose him. Dad was a naturally spiritual man. My first 4-year-old memories of him were kneeling at my bedside just as I pulled my covers up and praying his guts out for me and my brothers, sister and mom. Then he prayed for rain and finally to know what to do if it didn’t rain. Then he would smother me with kisses. His day-long bristly beard would rough my little boy skin, but it didn’t matter; I felt so safe being loved by such a strong man. My dad was a cowboy and nothing could be better.

Being a cattle rancher was a financial high-wire act. When I got older I realized that every year Dad borrowed the money to buy cattle so he could fatten them on the grass we needed the rain for. If the market price was right at the beginning of the summer he could sell the cattle, pay the bank, our taxes, and I would get back-to-school clothes in late August. If we didn’t get rain or the cattle market was down, we would keep the cattle another year, mom would sew patches on the inside of my pants and we would all pray a little harder. Dad never worked for anyone. He’d rather wrestle with the unpredictability of nature than conform to the “man”. He was a cowboy.

My mother was Katherine Hepburn. At least my dad thought so. Every afternoon at about 3 o’clock she’d take a bath and put on a dress and make-up and start dinner. Just before dinner he’d open the kitchen door wide and flash a big smile at all of us. Then he’d make a beeline to Mom and sweep her up in his arms and kiss her on the lips like a sailor home after a year at sea. This happened all the time. It was their love ritual. My brothers, sister, and I all looked away and made throw-up sounds but out of the corner of our eyes we saw genuine, passionate, loyal love expressed. Dad always told Mom how beautiful she was and how great her food tasted. He was wildly enthusiastic and mostly uncensored. One Thanksgiving during my first year of college he proclaimed to my mother at dinner, “If you weren’t such a great cook, I’d chain you to the bed!” My roommate spit his food out. But this was genuine dad. He always referred to sex as being healthy. Dad was completely unrehearsed, passionate, opinionated, and most of all an advocate for all of us. He knew who he was, what he believed, what he must do.

When I was 14, a down-on-his-luck drifter drove his beat-up station wagon up the ranch road. It was dusk and Dad went outside to meet him. I snuck out and watched through a shed door. The stranger was a rough looking character, and he threatened Dad. He said he would kill him and take what he wanted. Dad calmly asked him if he had any skills. The man said he sharpened knives. My heart was pumping faster than a squirrel dodging cars. Dad said we had lots of things that needed sharpening. He paid him $50 to sharpen our lawn mower and every kitchen knife we owned. He spent an hour talking to the man while he worked. Dad never said anything about it except that the man was “just doing the best he could.”

Well that’s the kind of man who raised me. I have no excuse. Dad really mattered to me. Throughout my life there have been so many times I asked myself, “What would Dad have done?” But today being a father, a real one, not just a biological one, is increasingly rare. According to the Center for Health Statistics, nearly 30% of white children, 50% of Hispanics, and 71% of black children are born out of wedlock. And today more than a quarter of our children have no male in their homes, father or not. This has all happened in one generation. And it’s not fair. 40% of single moms live in poverty. And being a child without an everyday father makes life much riskier. Risk of not finishing high school or college, becoming addicted to drugs and alcohol, becoming obese, suffering from chronic illness, going to prison, getting divorced, or even going bankrupt are all much more likely to happen to children who grow up without in-the-home fathers.

Is this the best society we can create? Being a father is a choice. It’s a sacred life long commitment. I have no excuse. I had a truly great father whose memory I strive to live up to. Being a male is a matter of chromosomes; being a man requires courage; being a father is an act of life-long integrity.

Our world needs fathers.

Will Marre
American Dream Project

To visit American Dream Project’s home page, click here.

12 comments.

What Movie Are You Watching?

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The challenge is always the same. How do we survive and thrive under circumstances we do not control? Gas prices, debt, job insecurity and personal challenges such as illness, divorce or loneliness all can trigger prolonged, intense stress. And yes, stress makes us stupid. Stupider than an eight-year-old with a butane lighter. Brain research reveals that stress shuts down access to our creative problem solving and critical thinking centers of our brains. The result is that we can exaggerate feelings of helplessness, despair and rage. Stress triggers strong emotions that focus our attention on the regrets of the past, fear of the future or blame on others. But it’s all we see on TV or hear on the radio. All these emotions are self-destructive. Stress slays us in the face and gets our attention so what’s the solution?

Well, it begins with suspending our fears and frustrations. There are two movie theaters in our minds. One is showing the latest horror film of our lives and the other is a film festival of heroic tales (like Lord of the Rings) and romantic comedies (like Sleepless in Seattle). In our inner movies we are either the victim, getting slashed, squashed or shot, or we’re the hero whereby staying with our values and vision we transcend our challenges and pursue a life we both value and enjoy. We choose which movie to watch every waking minute. Our horror flick makes us stress crazy. Our epic journey inspires personal wisdom. But all of us must choose. But just willing ourselves to be positive and heroic is exhausting. A positive internal reaction to threatening external reality can seem insane. So how do we get the right movie of our life playing?

It requires more than will power. It happens when we change how we think, how we feel, and what we do. It requires one huge commitment. Are you ready? You must commit to really enjoy life as you are living it. Minute to minute enjoyment happens when you show up for every moment. You know your life has become an endless breathless sprint when your mind is constantly preoccupied and obsessed with personal fears or anger at things you do not control. When you’re sitting at dinner pretending to listen to your spouse but you’re actually having a second conversation in your mind, you are in attention deficit. When you’re home checking emails and your young child is telling you a story and you’re saying, “Uh, huh…I’m listening…Go on,” you’re only pretending. There is no such thing as true multi-tasking. Instead it’s called ping-pong focus. It is exhausting to play and never satisfying to any of the players. When your life is in your rhythm, you will be emotionally present for those whom you love. You will see your own feelings. You will savor beauty, taste your food, and laugh easily. You will even be alert in meetings. You will have new options and have more energy. And that will only happen when you pursue your authentic dream, using your most natural talents to contribute to a better future. Yours and others. Most of all it will only happen when you’re driven by love instead of fear.

None of this is unrealistic. In fact, it’s the most realistic way to live. When virtually all of your efforts are being invested in your real dreams, when you are using the gifts that create the most value, and when your prime motive is love, your anxiety for success, your mad panic for relief from stress begin to fade in an integrated life that offers long stretches of active contentment and deep emotional refuge to deal with the inevitable storms of disappointment and setback. It all happens when what really matters in life matters most to you. As soon as we focus our highest energy on creating a long-term life we both value and enjoy the challenges of making whatever changes we must will gradually melt in the light of our sustained vision.

I have seen many people make seemingly unbelievable changes to successfully live their dream life. I’ve seen a single mother, high school drop-out get a Master’s degree and become a high school principal. I’ve seen a multi-billion dollar company CEO leave his stock options and start a local community-based firm so he could spend more time with his family. I’ve seen an executive needing a heart bypass cut his weekly job time by 40% and be more successful. I’ve seen a young family go bankrupt and then have their own business living exactly where they want to within five years. They all did the same things. First they quit being mad or scared. Second, they got clear on what they did want. Third, they pursued a long-term plan (multi-year) to get there. This isn’t self-help drivel from the Love Guru. These are the finding of multi-decade studies of behavioral economists. Life success and personal happiness come to those who resist overreacting to immediate circumstances and consistently invest in themselves for the long run. Believe in your future. Write your screenplay. Be the hero of your own life. It’s a great movie.

8 comments.

The Most Important Thing

In the past two weeks I have traveled from Florida to the Rocky Mountains and back to California.  I have spoken to nearly every age group, gender, and color of American, literally from 18-80.  What I heard was anger.  Anger at, well, almost everything that is so obviously broken.   But the most pervasive feeling expressed was that we are angry because we are scared.  And the most heartfelt question people asked is what can I do to create a personal oasis in a world that seems to be becoming a desert?  What can I do to create personal, financial, emotional, mental and spiritual sustainability even if the outer world is convulsing with financial bankruptcy, emotional drama, mental instability, and spiritual confusion?  This is the real question for all of us all the time.  As one 80-year put it, “Every generation has its great challenge; welcome to yours.”  From a perspective of someone who’s lived through pre-antibiotic healthcare, a great depression, a world war, civil rights, riots, and the birth of Rock ‘n Roll, that statement is code for. “Quit whining and take care of yourself.”

That very night I found myself reading a great new book, The Art of Learning, by Josh Weitzkin who quotes a powerful proverb that fits today’s challenges. Life is a long road of thorns in which we are confronted with three options:  1) we can walk the road barefoot and bloody, 2) we can sit down, weep and wait for someone to pave it, or 3) we can make our own sandals.

There have always been awful challenges.  Plagues, earthquakes, wars, famines, and droughts.  Job loss, divorce, death, and depression.  Life’s question is “Are we willing to make sandals?”  There are many ways to make them.  One truism I have discovered in coaching others for three decades is that often a 5% change in our life will result in a 100% change in how we feel.  Even though sandals only cover the “souls” of our feet, our entire body and mind rejoice at being relieved of the pain from the thorns of our life.  Here is some “leather”—tough and strong ideas that may be of value.

1. Be physically strong.  Our body is our greatest ally in making us resilient.  We need to regularly get eight hours of sleep.  We need to eat healthy, non-manufactured food.  We should try to never go hungry and never be full.  We need to train like athletes, get our heart rates up, lift some weights and walk with our back straight.  If we are fit, our thoughts will be creative and our actions more collaborative.  That’s the brain science according to Dr. Jim Loehr (The Power of Full Engagement).
2. We need to be emotionally centered.  We need to elevate our moods by doing positive things we deeply enjoy.  Activities of sport, art or learning that capture our full attention and help us grow.  We need to do such things at least every other day.
3. We need to be fully present in relationships with people we trust.  Refuse to take love for granted.  Listen with your eyes and soul.  Turn off everything else.  The T. V., blackberry, and the noise of your inner chatter and really be with those whom you love.
4.  Seek spiritual growth.  Research tells us the happiest people in the world meditate 20 minutes a day.  Join them.  Help strangers and read what inspires you.  Be open-minded.  Inclusive.  Love with your whole soul.
5. Regain your perspective.  Take a news fast.  No radio, newspapers, T. V., Internet, or magazine news for a week.  Pretend you’re on an island in Fiji.  Listen to music that soothes you.
6. Be an expert.  If we are going to give our gift, we simply must be great at something we value.  Educators say it takes ten years to become a true expert.  And real experts are constantly learning because they love what they are doing.  It’s not work.  And when you fuse your personality with your expert knowledge or skill, you’ll be one of a kind.  Your expertise will be work that you love doing.
7. Travel light.  Get out of debt.  Remember, there is nothing you can buy that is worth more than peace of mind.  Nothing.
8. Commute and drive less.  Bargain for one or two days of telecommuting.  Combine trips.  Nearly all of us can drive 25% less, which will increase our quality of life.
9. Be strong and be flexible.  There are very happy people living under almost all circumstances.  Change what you can and see the advantage in what you cannot.
10. Don’t take the external parts of life too seriously.  The purpose of this amusement park called life is to love deeply, learn without stopping and develop inner character that brings honor to your children.

If you’ve made some changes that have improved your quality of life, tell us about them.  We need to share our “best practices” of life.

Will Marre
Founder, American Dream Project

16 comments.

Free At Last

I just got off the phone with a physicist from Silicon Valley.  He’s not just any scientist.  He’s been the CEO of a super computer company and now is hired by venture capitalists to determine the potential of emerging hydrogen energy companies.  What he told me was eye opening.  Hydrogen has long been viewed as the ultimate solution to the energy crisis.  It’s the most common substance in the universe and can be converted to hot energy without any CO2 or other pollutants.  The problem is it currently takes more energy to convert hydrogen than the energy it produces.  (This is a common problem for new energy sources.)  Second, currently we have no hydrogen energy grid to deliver hydrogen fuel across the country.  Well both those problems are within our grasp of being solved.  All we need is the political will to make it happen.  My scientist friend said if we had the guts to invest $25 billion a year for five years, we would solve the last remaining barriers to economically creating almost infinite energy.  Second, for an equal amount we could create a Hydrogen Distribution Network to fill everyone’s fuel cells in our neighborhoods.  That’s a lot of money you say.  $50 billion for 5 years is $250 billion bucks.  But wait, that’s just two years of financing the known direct cost of the Iraq War.  It’s less than one half of one percent of Gross Domestic Product.  It’s less than one half the annual profits of the big oil companies.  And for what?  The end of our dependence and entanglements of Middle Eastern oil despots.  And the beginning of a new era of sustainable abundance.  So what are we doing about it?

Well the CEO’s of the bloated oil companies who collectively made $123 billion last year and came to Washington, got nicked with a few sarcastic remarks which don’t amount to more than throwing spit balls at an oil tanker, got on their jet fuel-guzzling private jets and flew back to their mansions. Why doesn’t anything happen?  Could it be the oil lobby has more influence than we do?

A lot is being written about the price of oil now because what’s happening is so serious.  This is how I see it:
•    Oil is a strategic resource.  It impacts the cost of everything.  The oil companies don’t make it.  They just pump it.  Oil companies don’t add much unique value.  Gasoline is as low-tech fuel; most of the energy released by burning it is wasted.  Oil companies have done little invention or innovation except in finding ways to extract it.
•    Oil is a natural resource.  Nature created it.  Since the use of oil impacts the quality of all our lives, those who control it have a special social responsibility to all of us.  This isn’t socialism; it’s common sense.
•    In the 1980’s we decided that competition wasn’t an important pillar of free market capitalism so we cancelled our anti-trust laws and the oil companies merged into a powerful club.
•    In spite of record profits, oil companies are investing little in new oil field development or refineries.
•    As percent of profits oil companies are not seriously investing in clean renewable energy resources; indeed the CEO of Exxon said that Exxon is an oil company not an energy company.  The biggest use of oil profits has been to buy their own stock and issue dividends to shareholders.
•    Demand for oil worldwide (including China and India) has risen 10-15% while prices have doubled.
•    Speculators have created an oil-commodities bubble similar to our internet-housing bubbles.
•    Turning food (corn) into fuel is boondoggle forced upon us by big agriculture.  It’s causing food riots and is a lousy fuel.
•    Our energy policy now represents the greatest transfer of wealth from working Americans to foreign despots in the history of the world.  Our children spend a day’s wage to fill up a tank of gas and money ends up building luxury hotels in Dubai or providing night-vision goggles to the Taliban.
•    The people who control our energy policy don’t care.  They are part of a new class of super-wealthy who have their own jets, their own schools, their own security forces, their own banks and fortresses and private islands to survive whatever happens.
•    There are many myths that all of this is the inevitable working of global capitalism and everything is playing out according to divinely inspired markets.  It’s not.  The economy as been rigged by years of corruption and concentration of power accompanied by a relentless P.R. machine telling us this is the best we can hope for.

One of the healthiest responses to injustice and avoidable suffering is to focus our anger into a loud voice aimed at leaders and allow our cultural megaphone to turn up our volume.  I suggest we grab our Congressmen by their lapels and insist that oil companies invest 25% of profits in a new, private Institute for Energy Independence which funds honest science in scalable clean renewable technologies especially hydrogen.  Insist big oil companies must have independent board chairs and at least 30% of the board be non-stock holders.  And take $25 billion a year out of private, no bid “defense” contracts (we evidently pay KBR $75 to do a load of wash for our troops in Iraq because of a no-bid contract) and build a Hydrogen Energy Web for energy delivery.  If we do this, car companies will build the cars.

None of this will happen overnight, but it will happen if we don’t give up or give in.  We must not listen to stories about how this won’t work by those who prosper from the status quo.  We are not helpless. Go to Write Your Representative or Congress.org and write your Congressperson today.  Demand a focused, funded plan to free us from oil slavery.

Imagine a future  free of oil.  In 5 years.  Just imagine.

To visit American Dream Project’s home page, click here.

14 comments.

Is This the Best I Can Do?

Last week I wrote a post referring to the popularity of video games and other entertainment that glorifies violence, objectifies women and simulates a reality in which irresponsible behavior and even evil have no lasting consequences.  I received a number of responses questioning if I was proposing censorship or suggesting the Bible might be worse than Grand Theft Auto.  While those comments might provoke interesting discussions, I was up to something very different.  The issue I am raising is, what is our responsibility?  Yours and mine, to spend our time and invest our talent and money in work that contributes to a better world rather than exploits human weakness.

My question reflects a flood of new ideals that are beginning to roar down the canyons of our cultural and business landscapes.  It’s called Corporate Social Responsibility or CSR.  Increasingly it also stands for Citizen Social Responsibility and Community Social Responsibility.  It reflects a new awareness that the consequences of our choices have far reaching impacts on each other and the future opportunities of our children.  We are discovering the hard way that polluting our air and depleting our water supplies is irresponsible acts.  We are concerned that masses of undereducated and underemployed people impact everyone’s quality of life.  We are asking, what kind of future do we really want?  Most of all we ask, is the society we’ve created the best we can do?

As far as passing new laws and regulations to control what we can watch…well, as many people worry, that’s a slippery slope.  The best regulation is self-regulation.  The best discipline is self-discipline.  And that’s the realm we have absolute control over if we exercise it.  We are fortunate to live in a free society that offers an amazing variety of jobs, opportunities and companies to work for.  The question is, do we thoughtfully exercise our free choice to invest ourselves in work that contributes to a better world or not?

It seems we have three fundamental choices.  First is work that is destructive to people and the planet.  This is work that exploits human weakness, preys on insecurities, greed, and our potential for addiction.  Or it pollutes our environment or poisons people.  Second, is work that doesn’t really matter.  We invest our lives making and selling things and providing services that are generic.  If the work disappeared, no one would notice.  Then there is work that contributes to the genuine quality of life, of people, and our planet.  This kind of work exists in every field imaginable because people’s intention transforms work.  If we consciously choose to make a positive difference and do it excellently, we can turn entertainment into inspirations, law into justice, and janitorial work into disease prevention.  The challenge is to take the time to deeply consider our choices.  Who do you work for?  Are you proud of your workplace, your company, your industry?  Would your children or your mother be proud of you?  Should they be?  Is your work the expression of your deepest and most noble longings?  Could it be?  The time we have is finite.  Most of us will invest at least 40 or 50 working years in a career, profession, or series of jobs.  Just what are we trying to accomplish?  Life is more than a quest for material possessions.  My experience is that if we get clear on our best intentions and our higher, love-based motives, opportunities will appear.  Perhaps where we already work. I just met a software engineer whose organizing his department to volunteer to help small non-profits with their databases.  This morning I had breakfast with a young Intel executive who is helping implement technology in hospitals and homes to reduce medical errors and medical costs.  I know a group of surfers who bring medicine to malaria-infested islands in Indonesia.  Surfers!

Perhaps social responsibility begins with an awareness that we are all responsible for how we invest our talent and energy.  It’s something I think about every day.  As I mentioned in my last post, I often look in the mirror and see my mortality.  I ask my soul how much good am I really doing?  Is this the best I can do?

Will Marre, founder American Dream Project

To visit American Dream Project’s home page, click here.

6 comments.

An evil way to make money?

Grand Theft Auto IV is a new videogame. It sold $500 million in its first week of release. It is the most financially successful piece of entertainment ever released in terms of first week sales. More than any Star Wars, Indiana Jones, or Lord of the Rings movies. And it’s just starting. Grand Theft Auto IV is an amazing example of evil-genius. It is a visual banquet of hauntingly realistic animation that is as visually arousing as it is morally repulsive. The game asks you to identify with a sympathetic anti-hero who achieves goals by stealing cars, hiring prostitutes, killing pedestrians, getting drunk and driving wild. Of course the makers of this technically brilliant glorification of self-destructive insanity say it’s all harmless fun. After all, what we watch and think about doesn’t really impact what we really do. And, me, sounding like some very un-cool grandpa only makes it more desirable to my cool-seeking grandchildren to play it. Yea, yea. I get it. But I can’t help it. My blood is boiling.

I speak to business leaders frequently about Corporate Social Responsibility. I sum things up with the proposition that we are responsible for the future we are co-creating. That all of us are responsible for fostering a “healthy planet with healthy people.” All of us. It’s an important message. Today we are constantly tempted to make a buck through “negative innovation.” This occurs when we willfully promote ideas that undermine people’s ability or motives to meet their own genuine needs. It is a high-tech form of toxic pollution. When we separate our economic life from our human responsibility to each other, we descend into predators. When we develop products that destroy our planet, exploit people, and degrade the dignity of our own children, we erode our own spiritual worth. Is it ethical to spend millions of dollars and use the magnificent talents of artists and computer programmers to seduce teenagers to immerse themselves in a world of human misery made to look desirable? Is that the best thing we can do with capital and talent? I’ve talked to people who create or promote predatory entertainment and they all say the same thing. “I am not responsible.” They always claim that entertainment reflects cultural norms rather than changes them. “It’s what people want.” But is this just superficial justification of selling the glorification of suffering?

Media’s biggest cultural impact comes from what it decides to broadcast, post, print, or sell. And very often that’s driven by what sells to the lowest common denominator. At the lowest level of human consciousness we simply seek stimulation. We are attracted to novelty like a bug to a porch light. That’s why the media makers are always pushing the envelope. You see, vulgarity is shocking only if it crosses the line of established limits. And shock is what’s needed to stimulate a young audience. Brain research confirms what all seasoned parents have known. Teenagers are constantly searching for high emotional stimulation for low effort. There is probably no one more susceptible to a jolt from the outrageous, then a 14 year-old. For instance, over the past 25 years MTV has become the monster of the global Grid. It is beamed to over 100 countries and is the icon of American pop culture. It’s owned by a huge media conglomerate. It’s our message to the world of what makes us happy. Silly, isn’t it. Relatively harmless, right?

Maybe not. MTV recently celebrated its 25th anniversary. One media analyst observed that MTV’s primary legacy has been to popularize a culture that celebrates violence, glorifies materialism and exploits women. In fact, MTV may have done more to degrade women than any other single force in recent history. That’s not all. MTV is a steady diet of self-absorption, angst about trivia and a celebration of the paraphernalia of image. It drives conformity and isolation simultaneously. MTV has been very busy creating the new normal for our culture, claiming it’s only what their audience wants. It doesn’t mention that its audience is our stimulus seeking, highly vulnerable children.

While there are still some psychologists who claim watching anti-social, criminal or degrading behavior doesn’t change people’s attitudes or choices, the preponderance of evidence is that it does. New research confirms our thinking actually alters our brain chemistry and our habitual emotional responses. Just like junk food, junk thinking eventually poisons us.

Never in history have humans created a society where vivid emotionally engaging depictions of violence and sexual exploitation surrounded us daily. And frankly no one knows for sure what the result will be. But common sense tells us it does not promote the values of civilization or the behavior of a species serious about their responsibilities to their own children. Isn’t it rather simply an evil way to make money?

Free speech is great and an essential right of every person. It also comes with a responsibility. Shouldn’t we be motivated to use our position, our talent and our technology to create messages that inspire rather than exploit? I guess it depends on what you are trying to accomplish. At the end of our lives will we be able to look in the mirror and say, “I did the most to create the greatest good I could?” Maybe it’s a question we should ask ourselves every day.

If you want to send Take 2, the makers of Grand Theft Auto IV, some feedback, email pr@rockstargames.com.

Will Marre
Founder, American Dream Project
Expert on Corporate Social Responsibility

10 comments.

Your Z Factor

Recently I spent some inspiring time with David Wyman, a Professor at Clemson University who teaches leadership and entrepreneurship. He showed me his X-Y-Z model of business strategy which, it seems, has great personal application. David explained that the “X” stands for business-as-usual. Doing what you always do. When you persistently offer X to the world, the world responds by asking for more X at a lower cost. The reason is you have many competitors. You don’t make much of a difference. This isn’t just true for stuff we buy at Wal-Mart; it’s true about us. The value we produce at work or bring to our children or spouses is simply what everyone else does; we are just X. Plain vanilla in a world looking from more delicious, can’t-take-my-mind-off flavors. Being only a generic worker or father or mother or spouse means, in fact, that we can be easily replaced. The house brand of any vanilla ice cream is easily replaceable. Sure, someone may love us because that’s what they do, but they’d love nearly anyone else in the same position.

To compete, most businesses try to add value. That’s the Y factor. But Y is easy to copy. It’s like making ice cream in the popular and trendy flavors. But like most factory made ice cream, soon competitors have identical or better flavors in better packaging and at a slightly lower price. In our work or personal life, it’s like trying harder. Sure you can work later or go to a soccer game, but so do most other try-hard employees and parents. Working and living in the X and Y world is stressful and exhausting. You can never do enough. Everyone wants more for less.

But there is another choice. It’s invisible to most. Nearly unthinkable to some. It’s your Z factor. (David is English so he insists on calling it the “ZED” factor.) Z is the unexpected unique value a business can create with a breakaway from business-as-usual idea. And it’s your own unique personality, interests and enthusiasm brought full force to your relationships and your work. The Z factor in business is something like Cirque De Soleil, which is a combination of opera, acrobats and three-ring circus perpetually blowing peoples’ minds in a new, unique form of entertainment. It’s the ipod combined with itunes that changed the way most of us “consume” music. It’s Cold Stone Creameries, which lets us invent a new flavor of premium ice cream every time we buy a waffle cone. (See Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne)

In business the Z factor is always what people value the most. It is more than innovation. It is the invention of new, unexpected value that creates an endless “Wow!” It always comes by over-investing in some aspect of value and eliminating what’s unnecessary. Walt Disney insisted on creating amusement rides that cost 2 to 4 times what carnival rides cost. He way over-invested in landscaping, architecture and employee training. Everyone, especially his bankers, thought he was crazy. But Walt Disney understood the Z factor. So what about us?

We live in a time of hand-wringing fear. It seems that we have all the problems a society could have. That means it’s a time for us to bring our own unique “Z” to the big game. What is it that others most value about you? If you aren’t sure, ask them. Ask them what you should do more of that you’re already good at doing. Ask them what you could stop doing that isn’t really valued or appreciated. What do you love doing, at your work, with your family, friends or spouse? How could you become the Walt Disney of what you’re already good at that you love doing? And what do you do when your family or friends express their most genuine appreciation to you? How do you make them laugh? What makes them trust you? What might you consistently do that would be the thing that your co-workers or loved ones would enthusiastically tell others when you’re not around? That’s your Z factor. It’s your unique one-of-a-kind value that is your great contribution to our future. What we all admire in others. The courageous expression of unique gifts driven by our genuine goodness. As Stephen M. R. Covey (The Speed of Trust) tells us when our competence and character is expressed at an extraordinary level of energy the whole world rejoices. It’s time to get our “Z” in gear.

Will Marre, founder American Dream Project

To visit American Dream Project’s home page, click here.

4 comments.