An evil way to make money?

Posted on May 15th, 2008 by Will Marre.
Categories: America's New Agenda, Leadership, Education, Community.

Grand Theft Auto IV is a new videogame. It sold $500 million in its first week of release. It is the most financially successful piece of entertainment ever released in terms of first week sales. More than any Star Wars, Indiana Jones, or Lord of the Rings movies. And it’s just starting. Grand Theft Auto IV is an amazing example of evil-genius. It is a visual banquet of hauntingly realistic animation that is as visually arousing as it is morally repulsive. The game asks you to identify with a sympathetic anti-hero who achieves goals by stealing cars, hiring prostitutes, killing pedestrians, getting drunk and driving wild. Of course the makers of this technically brilliant glorification of self-destructive insanity say it’s all harmless fun. After all, what we watch and think about doesn’t really impact what we really do. And, me, sounding like some very un-cool grandpa only makes it more desirable to my cool-seeking grandchildren to play it. Yea, yea. I get it. But I can’t help it. My blood is boiling.

I speak to business leaders frequently about Corporate Social Responsibility. I sum things up with the proposition that we are responsible for the future we are co-creating. That all of us are responsible for fostering a “healthy planet with healthy people.” All of us. It’s an important message. Today we are constantly tempted to make a buck through “negative innovation.” This occurs when we willfully promote ideas that undermine people’s ability or motives to meet their own genuine needs. It is a high-tech form of toxic pollution. When we separate our economic life from our human responsibility to each other, we descend into predators. When we develop products that destroy our planet, exploit people, and degrade the dignity of our own children, we erode our own spiritual worth. Is it ethical to spend millions of dollars and use the magnificent talents of artists and computer programmers to seduce teenagers to immerse themselves in a world of human misery made to look desirable? Is that the best thing we can do with capital and talent? I’ve talked to people who create or promote predatory entertainment and they all say the same thing. “I am not responsible.” They always claim that entertainment reflects cultural norms rather than changes them. “It’s what people want.” But is this just superficial justification of selling the glorification of suffering?

Media’s biggest cultural impact comes from what it decides to broadcast, post, print, or sell. And very often that’s driven by what sells to the lowest common denominator. At the lowest level of human consciousness we simply seek stimulation. We are attracted to novelty like a bug to a porch light. That’s why the media makers are always pushing the envelope. You see, vulgarity is shocking only if it crosses the line of established limits. And shock is what’s needed to stimulate a young audience. Brain research confirms what all seasoned parents have known. Teenagers are constantly searching for high emotional stimulation for low effort. There is probably no one more susceptible to a jolt from the outrageous, then a 14 year-old. For instance, over the past 25 years MTV has become the monster of the global Grid. It is beamed to over 100 countries and is the icon of American pop culture. It’s owned by a huge media conglomerate. It’s our message to the world of what makes us happy. Silly, isn’t it. Relatively harmless, right?

Maybe not. MTV recently celebrated its 25th anniversary. One media analyst observed that MTV’s primary legacy has been to popularize a culture that celebrates violence, glorifies materialism and exploits women. In fact, MTV may have done more to degrade women than any other single force in recent history. That’s not all. MTV is a steady diet of self-absorption, angst about trivia and a celebration of the paraphernalia of image. It drives conformity and isolation simultaneously. MTV has been very busy creating the new normal for our culture, claiming it’s only what their audience wants. It doesn’t mention that its audience is our stimulus seeking, highly vulnerable children.

While there are still some psychologists who claim watching anti-social, criminal or degrading behavior doesn’t change people’s attitudes or choices, the preponderance of evidence is that it does. New research confirms our thinking actually alters our brain chemistry and our habitual emotional responses. Just like junk food, junk thinking eventually poisons us.

Never in history have humans created a society where vivid emotionally engaging depictions of violence and sexual exploitation surrounded us daily. And frankly no one knows for sure what the result will be. But common sense tells us it does not promote the values of civilization or the behavior of a species serious about their responsibilities to their own children. Isn’t it rather simply an evil way to make money?

Free speech is great and an essential right of every person. It also comes with a responsibility. Shouldn’t we be motivated to use our position, our talent and our technology to create messages that inspire rather than exploit? I guess it depends on what you are trying to accomplish. At the end of our lives will we be able to look in the mirror and say, “I did the most to create the greatest good I could?” Maybe it’s a question we should ask ourselves every day.

If you want to send Take 2, the makers of Grand Theft Auto IV, some feedback, email pr@rockstargames.com.

Will Marre
Founder, American Dream Project
Expert on Corporate Social Responsibility

10 comments.

Suzanne
Comment on May 15th, 2008.

Will, I totally agree. Unscrupulous business interests are poisoning our earth, our bodies and the minds of our children. This is a complete spiritual and moral breakdown. When are people going to stand up and say “enough”?
I read a few articles that suggested this game might be a good way for parents to begin discussions with their kids about morality, but why should they even be subjected to this garbage in the first place?
Not only that, this crap is horribly racist. From what I’ve seen, all the characters are African American or Hispanic.
Mainstream America’s idea of morality seems to be only concerned with sexuality and the human body (which in the proper context is beautiful and normal). I’d much rather my kid see nudity or sex between a loving couple than all this hideous and gratuitous violence.

Jeanine Just
Comment on May 15th, 2008.

IF YOU LOVE YOUR KIDS/GRANDKIDS—THEN MONITOR THEIF VIDEO GAMES! In 2001 I was deeply impacted by the book ON KILLING which was released around the time of the Columbine school shootings. The author is Lt. Col. Dave Grossman, a military expert in the field of “killology.” I couldn’t believe someone’s job was to travel the world training medical, law enforcement and U.S. military personnel about the realities of warfare and how to kill. Grossman clearly shows that the “desensitizing techniques” he uses to “teach” men and women to kill … are built into mass media, video games, films, TV and video arcades. These “invisible imbeds” create compartments in people’s brains that later can be triggered by an event, sound or person. It was heart-warming to get confirmation that KILLING IS NOT NATURAL. This book is an amazing eye-opener to why America has been created to be very different than it was in the 50s and 60s …. and how you can live an integrous life aligned to your 5-core values and vision.

Lisa Beavers
Comment on May 15th, 2008.

I agree with you completely,Will. We are what we eat; we are what we think; therefore, we are what we …

Comment on May 16th, 2008.

Are you going to start agitating for banning books, too?
You say, “Never in history have humans created a society where vivid emotionally engaging depictions of violence and sexual exploitation surrounded us daily.” What world do you live in? That statement is exactly the opposite of the truth.

This is the way the stories that humans tell each other have always been. Ever read Grimm? Homer? How about the Bible? Or name any other myth or legend? At least, GTF doesn’t promote cannibalism, wholesale rape, honor killings and indiscriminate and total genocide. Moreover, tales of glory, war and hero stories, are universal and ubiquitous. Is it that, despite all the gore and decadence, there’s not a moral to the story? That the victors don’t write themselves into history as the good guys?

Settle down, Will. Nothing has changed except the medium of delivery. People and the stories they tell each other have not.

Comment on May 16th, 2008.

I believe video games do go too far, but this is not so simple. Let’s stop Shakespeare. Let’s stop the Bible. Let’s stop the Illiad and the Odyssey. All are equally as violent and even condone–no, promote–violence we do not approve of today. Let’s stop paint-gun parks. Let’s write to the Roadrunner and Coyote. Let’s stop Halloween and it’s taking the role of evil characters. Let’s stop Pirates of the Carribean and Indiana Jones. Some religions will not tolerate any of the above. But these are of OUR generation, so they are OK. As a college instructor I know plenty of young men and women who play these games against their friends with the full awareness they are playing a role and who then go do community service. The young men who play these games used to do something else during current game playing times: fight violent wars. Saving the world does not mean neutering men. As with anything, it is best not to fight against it, but to responsibly use it in moderation if you wish and to consider the effect on your own children. Grand Theft Auto probably promotes violence. But from the FBI’s website: “When considering data from 10 years earlier, the estimated number of motor vehicle thefts in 2006 decreased 11.9 percent. The estimated rate of motor vehicle thefts decreased 21.2 percent when compared with estimates for 1997? This is the time period covered by Grand Theft Auto. The correlation between the game’s lifespan and Auto theft is -21.2%–in other words the kids were spending more time pretending to steal cars and less time stealing cars. For the most part, I would rather have men aged 15 to 25 playing games pretending violence, as young men always have, than out on the streets engaging in violence. Video games are a problem. A very small problem for a very small percentage of the population. Let’s fry the big fish.

All these, like anything else, need to be used in balance and moderation.

Chris
Comment on May 18th, 2008.

I agree with Hifi, and mostly with Kevin. I particularly think that the Bible is a problem. While people who play this game know it is a game, there are many who take the massacres of the Old Testament as God’s word. (See 1 Sam 15:3 for an awesome example with baby murdering.) So while this is more vivid, it doesn’t have divine approval, which I think is more important in how things affect people.

You admit to being a grandpa here, so I’m going to talk about a generation gap that I think is deceiving you. I’m not being derogatory. The kids who grew up playing Mario still want to play games. So a larger part of the game playing population these days is actually adults. This makes the impact on children less than many realize. And as my friend says, “I am an adult. And I want to play adult games.”

That being said, children undoubtedly play this game. And it is not suitable for them. But games are similar to movies in that they are rated. Parents can easily check these ratings. And whereas a child can sneak into a movie screening for a different film than they paid for, ma and pa have to purchase the game console and see the kid playing it at home. Other than this, the kid could play it at someone else’s house, but that decreases the time spent with the game so radically as to be much less worrisome. The opportunities for parental action, coupled with my friend’s aforementioned statement about the demands of adult consumers, makes it clear that censorship is not the solution (as it never is).

Finally, video games have some beneficial effects. I think it is wrong to link them with television so casually. While TV pumps kids full of these images alongside video games, their methods are different. TV allows kids to be passive, and actually learn nothing. But video games, with their increasing complexity, are likely making children smarter. Learning the controls and combinations, multitude of routines and items, and navigating a digital map of a virtual metropolis are all things that children would not experience without these games. In short, they provide children who cannot venture outdoors independently for fears of their safety to learn to interact with a realistically complex world consequence-free.

I understand that those benefits may not justify graphic violence. But they do show that video games can be useful educators and are far better than television.

Chris
Comment on May 18th, 2008.

Sorry to post again, I just saw this:

“Not only that, this crap is horribly racist. From what I’ve seen, all the characters are African American or Hispanic.”

I’m not sure how this is racist. If all the characters were white, wouldn’t that actually be more racist (as previous forms of entertainment have been), by leaving out colored characters altogether?

Also, you seem to have missed that the main character of the game (the one kids play as) is a white European.

Kevin
Comment on May 19th, 2008.

Oops, I got my FBI facts wrong. There is a -21.2% decline in auto theft since 1997, when the game came out. If there is a correlation, it is a significantly negative correlation, perhaps even a causative correlation. If kids were not playing video games 10 hours a week, they would likely be on the streets those 10 hours a week, increasing auto theft and drug statistics. A bit of fun is ok, even if the fun is martial arts or video games. All these, like anything else, need to be used in balance and moderation.

Richard
Comment on May 30th, 2008.

Hi Will,
I enjoy receiving your emails and appreciate your very appropriate concerns for these troubling times. I send emails to a group of friends to share information, action items, and inspiration for our wellbeing. Sometimes my action items are for the purpose of opposing what we don’t want, and sometimes there’s an action to take towards what we do want. Sometimes I just send information for the awareness.

Regarding your email about the Rockstar video games, I was appalled to see what they’ve chosen to create for entertainment. I started to write Rockstar a letter to complain but then I stopped. I thought about how what we resist persists, and that it’s more important to promote what we want rather than oppose what is. I’m not saying we shouldn’t oppose the things we feel are wrong, but I recognize that our primary energy must go towards what we want.

Rockstar could provide an attractive game with a positive effect on the culture, but clearly that would not fit the attitude and values with which they operate. A letter of complaint or criticism would likely inspire further rationalization of their actions.

Just as I’m suggesting that we offer kids a better alternative to entice them towards positive action, perhaps such a concept could be applied to companies such as Rockstar. Could those of us who desire positive change approach such a company with an alternative that might interest them and affect their attitude? Just a thought!

Felix Rogers
Comment on November 12th, 2008.

f9i22osq601p5xlm

Leave a Comment

Names and email addresses are required (email addresses aren't displayed), url's are optional.

Comments may contain the following xhtml tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>